A Brand’s Identity
When businesses think of re-branding, the most common question that pops up is “What can we do differently?” Keep in mind that your brand does not just reflect on your products, but it also reflects on you and everyone that works for the business. Usually, people tend to identify a particular logo that belongs to a specific brand. However, a logo is just a mere symbol to represent the brand. A brand’s identity is associated with its values, methods of communication, and customer sentiments towards its products and services. Your brand’s identity describes its personality and the promise you decide to make to your customers. These aspects are comprised of the brand’s name, logo, tagline, design, brand voice…etc. Together, these create a holistic image of what your business does and why it matters.
Importance of Building a Brand
According to Indeed, “the way a company builds its brand will determine how the public perceives the business and its products.” You need to ask yourself how you want the world to see your vision for your brand. Building a strong brand is a great way to connect with your customers and eventually gain their trust. Making it a point to consistently exceed customer expectations will allow you to understand how to improve your business on a daily basis and keep your head held high.
Know Your Target Audience
Customers are the lifeblood of any business. Connecting with customers is important. According to Forbes, you need to ask yourself the following questions, “Who is your audience?” and “What are their patterns, behaviors, psychographics, and preferences?” The duty of a business owner is to understand and meet their customers’ expectations and desires. Bonus points for figuring them out without directly asking! It’s important for you to connect with your customers on a personal level so that they remain loyal to your business. The key to building any relationship is communication. Customer experiences are personalized by listening and taking their feedback into account. Exceeding customer expectations will allow your business to gain loyal customers rather than lose them to your competition.
Find What Makes You Stand Apart from the Competition
Before you even think of attracting customers, you need to figure out why they should approach your business rather than your competitor’s. According to Forbes, “having a competitive advantage makes a brand better than others at something.” When you connect with potential customers, your goal is to position your business in such a way that they won’t want to say “no” to you. Think of a word or a phrase related to this competitive advantage that you would like to make your own. This will be your baseline to grab your customers’ attention. The rest is up to you to convince them to explore your brand and its products and services and then decide to pick your brand over others. Another tactic to pursue during this process is to monitor competitor activity. Who knows? They might just inspire you and your vision for your brand.
Define Your Brand’s Personality
Deciding your brand’s personality will involve you getting in touch with your creative side. According to Indeed, “you can start the process by thinking of the company as a person.” For example, you would need to define the distinguishing personality and physical attributes, as well as how they interact with other people, or businesses. Every little detail counts including the images, colors, designs, messages, and the way you engage with your customers. According to Forbes, “a distinctive personality enables a brand to establish an emotional connection with its target audience.” Your brand is connected to your reputation. You want your brand to look good both internally and externally. You want your brand to be unique and stand out from the crowd as much as possible.
Communicate the Benefits of Your Business
When new customers encounter an unfamiliar business, they want to learn more about it. For example, when a customer visits a bank seeking to create a new savings account, they would want to be aware of all the benefits and drawbacks that come with it. They would want to know the minimum account balance to be retained, any penalty charges, etc. When you educate a customer on how your business can help and support them, they appreciate the engagement and information provided, which can help lead to a strong bond between them and your business. Websites, social media, and informational sites are great places to house this information, so customers can quickly get a snapshot of what your business can do for them. This way, they have the information they need at their fingertips.
Social Media is Your Friend
Brands that have a strong presence on social media are more likely to have a loyal customer base. Social media is a great channel for paid advertisements as well as boosting organic traffic to your website and products. It is a surefire way to showcase that your brand is growing, by spotlighting news, product announcements, and anything to build energy with your customers. It is also a clear-cut way to manage and monitor your company’s reputation. Companies grow with both positive and negative feedback. Having avenues for receiving feedback, such as through the comments section on social media posts, is a great way to gauge how the public views your business’s reputation.
Creating a Strong Brand with PxidaCX
We all know that Rome wasn’t built in a day. A strong brand isn’t created in a day either. PxidaCX is a wonderful tool to help your customers help you create the best possible brand out there. Sign up for a free trial today to see a brighter future for your brand!