Great customer service means the world to customers. There is no doubt that in some way or another, your customers inspire you to do better every day. Listed below are famous quotes pertaining to customer experience and customer service to inspire you and your team to pursue a bigger and brighter future for your business.
- “Your most unhappy customers are your greatest source of learning” – Bill Gates, Founder and former CEO of Microsoft
Difficult customers are inevitable. All businesses face critical or rude customers at some point during their tenure. Some customers may act like they know your brand and its products better than you and your colleagues do, but that does not necessarily mean that they truly know your brand, inside and out. Emotions and stubbornness are a part of human nature. You learn to deal with them as time goes along, especially with customers.
- “I think it’s very important to have a feedback loop, where you’re constantly thinking about what you’ve done and how you could be doing it better” – Elon Musk, Former CEO of PayPal, SpaceX Founder, and current CEO of Tesla
In general, reviews influence customer perceptions of your company. Feedback can make or break a business. Companies want customers to talk positively about their organization. For that to happen, customers need to have good experiences with the brand. Positive feedback results in a good reputation as well as customer retention. Getting permission from customers to share their feedback and reviews can help build a base of testimonials about the quality and satisfaction related to your business and products. Your product revolves around your customers. Customer feedback defines how well your business stands out from competitors.
- “Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves” – Steve Jobs, Former CEO of Apple
Building a stable foundation with your customers is the key to allowing your business to soar with flying colors. Your customers are the lifeblood of your business. Your goal is to retain loyal customers, both old and new. There is no doubt that customer loyalty is hard to come by. According to Entrepreneur, as a business owner, you should “under promise and over deliver. When you impress customers, they keep coming back”. You want your customers to come back as many times as they possibly can. This means making an effort to step up your game with your products and services and your overall business.
- “A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well” – Jeff Bezos, Former CEO of Amazon
Brand reputation is how the public audience perceives a company or an organization. Building a stable reputation doesn’t always mean success. It also means learning from mistakes – the bad and the ugly. Downfalls are inevitable, however, it’s how you get through them that builds your reputation and helps you see eye-to-eye with the public audience. One key tactic is to maintain integrity no matter what. Customers desire honesty. It may not always be a bed of roses, but it will result in you having a good image in front of the public eye.
- “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel” – Maya Angelou, American Poet, and Civil Rights Activist
At the end of the day, customers are human beings that are allowed to vent out their emotions, whether on social media or off. Your job is to find that hidden feedback and figure out where you need to work out the chinks in the armor. It’s normal for your business not to always have a stable reputation. A lot of businesses go through rough patches because they are too stubborn to accept customer feedback. Emotions are meant to be heard through one ear and thrown out through the other. At the end of the day, you know how best to improve your business and products and services when rough patches come across your radar.
- “Customer service shouldn’t just be a department; it should be the entire company” – Tony Hsieh, Former CEO of Zappos
Customer service is the act of assisting and helping customers in their time of need. It is the basic element of a stable customer experience. According to Forbes, customer service defines “how well customers are taken care of while they interact with the brand.” In the business world, your product revolves around the customer and their expectations. Great customer service equals customer retention. Ultimately, you want to please your customers by exceeding their needs and expectations. Even better, you figure out their needs and expectations without directly asking them!
- “Whatever you do, do it well. Do it so well that when people see you do it, they will want to come back and see you do it again, and they will want to bring others and show them how well you do what you do” – Walt Disney
As a business owner, you obviously want to be proud of everything that you do. Achieving a gold star for great customer service is rare. Most of the time, customers will have negative feedback at the ready when the time is right. When it comes to being the captain of your own ship, in this case, your business, you need to make sure you are happy with your daily outcomes. An even better way is to just manifest the thought of success in your mind. Find a way to tell yourself, “Today is going to be a successful day”.
- “You never get a second chance to make a first impression” – Will Rogers, American Actor
First impressions can last a lifetime. They can define the foundation of any relationship, be it personal or professional. As a business, you want to ensure that your customers get a great first and lasting impression of your brand and products. This way, you encourage brand loyalty and customer retention, and you can attract more new customers each day. A great way to do this is to put yourself in your customers’ shoes. Customers are the lifesavers of the business world. For a business to succeed, it needs to exceed the expectations of its customers. Exceeding customer expectations will allow your business to gain loyal customers rather than lose them to your competition. Your customers will remember your business’s first impression throughout their shopping and customer journey.
- “We really listened to what our users wanted, both qualitatively listening to the words they say, and quantitatively looking at behavior they take” – Mark Zuckerberg, Founder of Facebook
Customers want to feel heard and validated when they give feedback. Practicing active listening is a crucial element in helping your business succeed. Actively listening to what your customers have to say about your products and services will help you understand how to improve your products and services. One way to do this is to not be so quick on the draw and keep your voice down. Adding fuel to the fire will only irk the customer more. Keeping a calm, cool, and collected demeanor will help you listen rather than react so quickly and let your emotions get the best of you.
- “The basic of business is to stay as close as possible from your customers, understand their behavior, their preferences, their purchasing patterns, etc” – Indra Nooyi, former CEO of Pepsi Co
Understanding the customer experience starts with gauging your audience’s buying behavior. Buying behavior is a marketing term that defines the ability of a customer to evaluate their purchase decisions. Customers become shopaholics for all sorts of reasons, be it personal or professional. Some people shop for the sake of it and others shop for a purpose. Understanding the purpose and the reason behind the purchase will allow you to figure out how to retain and keep loyal customers connected to your business and its products and services.
Inspiring Life Lessons from Your Customers with PxidaCX
Businesses make it a point to strive to do better at every opportunity they come across. PxidaCX is a powerful tool that allows your customers to help you achieve that goal. With the variety of customer feedback surveys, businesses can use the feedback to understand where they went wrong and how they can do better next time. Sign up for a free trial today!