Defining Local-Level Marketing
With the pandemic slowly subsiding and allowing us all to transition back to in-person and physical business spaces, local marketing is becoming more important than ever. Many small businesses opened online presences during the pandemic, but now that in-person business is possible again, establishing a local audience for your brand is important to continue growing. Local marketing is a marketing strategy that targets consumers and customers within a certain radius of the physical location of a particular business. You may also know this as neighborhood marketing, location-based marketing, or local store marketing.
Building Local Connections
Local marketing can work for any brand, as long as the brand has a physical brick-and-mortar location, such as a bar or a shop. Businesses can use two methods to put themselves out there and build local and personal connections: inbound and outbound marketing. Inbound marketing, to put it simply, is a strategy to help represent your business so that potential customers come to your brand for their shopping needs. This could be via Google, SEO, or social media. On the other hand, outbound marketing is the opposite. It’s a strategy that helps you outwardly spread the word about your business via posters, flyers, brochures, and attending local events, to get the word out about your business and build awareness.
Implementing Feedback from Local Customers
Feedback is crucial for any business to run smoothly. Having the willingness to implement feedback shows that you care about your customers, and you want to adhere to their expectations. You want your customer interactions to be as effortless as possible. In any business, local or global, feedback helps build a stable relationship between business and customer. A lot of businesses go through rough patches because they are not willing to accept constructive feedback. According to Medium, “feedback can motivate businesses to perform better.” Feedback initiates continuous learning so that customer expectations can be fulfilled.
Increasing Brand Awareness
More customers equal increased awareness of your brand and business. Your brand needs to get out there and develop a reputation. The goal is to keep people talking about your brand. One way to do this is to stay active on social media. Social media is a hot spot for showcasing new brands and attracting new customers. Having incentives online can help retain current customers, as well as attract new ones, in the form of a chain reaction. For example, if you own a clothing brand and a loyal customer posts a picture wearing clothes from your brand and tags you in the process, this can help you connect with them on a personal level.
For local markets, the most common way for them to put themselves out there is via local PR. This could include putting up flyers, passing out brochures outside local gathering places, churches, or grocery stores, and asking other businesses to refer their customers to your business. Local PR is more focused on the community rather than the global level. This helps businesses build brand awareness and customer loyalty.
Gathering Feedback on Local-Level Marketing with PxidaCX
Implementing local and community-based marketing strategies requires data on how customers engage with your marketing and business. Gather that important feedback with customer experience surveys deployed through PxidaCX. PxidaCX comes with survey templates for all customer experience needs, from net promoter score to customer service satisfaction to simple rating and comment surveys to grab quick bits of feedback. Try our product for free today and see how PxidaCX can help your business grow.