Importance of a Social Media Strategy
According to Entrepreneur, “social media is crucial to the success of any company’s digital marketing strategy.” There is no doubt that the number of followers, likes, and mentions are important. But it’s also equally important for a brand to understand its audience’s needs and expectations. For this to happen, a brand needs to create a plan as to how it plans to effectively use its social media channels to communicate and reach out to its customers. According to the New York Times, “social media can allow your business to do the following things – discover new ideas and trends, connect with existing and new audiences in deeper ways, bring attention and traffic your content, and build, craft and enhance your brand.” This blog will talk about useful tips and tricks on how to create a simple and effective social media strategy.
Create SMART Goals
According to Indeed, “successful social media strategies typically get started by creating goals for the marketing team to achieve for the campaign.” Attempting to create SMART goals – Specific, Manageable, Achievable, Relevant, and Time-based – is the first step to understanding your campaign and its goals. SMART characteristics will ensure that your goals are reasonable and realistic. Rather than setting “daydream goals” and disappointing yourself, it’s better to be real and practical about what you want for your brand. According to The New York Times, “social media changes all the time.” It’s up to you to keep up with the changes platforms make to achieve the goals you have for your social media campaigns.
Create a Content Calendar
Creating a content calendar will allow you to be accountable for your deadlines and ensure that your campaign is staying on track. According to Indeed, “your content can include everything from product updates and sale announcements to current events and behind-the-scenes images of your company.” Making a checklist for what you want to publish on your social media channels will help you stick to a regular posting schedule. Forbes mentions that creating a content calendar “will save you time and effort and ensure that you are consistently providing the audience with high-quality and valuable content.” This calendar can help you create different sections to categorize content for your different target audiences to be interested in.
Interact with Your Audience
It’s important to remember that your campaigns revolve around your customers. Interacting with your target audience allows you to understand their needs and expectations for your brand. Setting aside time to respond to comments and mentions will get you into the habit of engaging with your customers on a regular basis. Customer interactions can be unpredictable. You never know how many interactions you will have in a given day. The best way to handle this is to create a workflow within the organization so that you are aware of which concerns and queries go to which department. Customer interactions will also attract potential new customers and increase customer loyalty. The more customers you engage with, the more interest you get for your business.
Spice Up Your Business’s Profile
A social media profile might be the first thing customers check out for them to be interested in your business in the first place. Customers need to be attracted to your business at first sight. Forbes emphasizes to “make sure that they are detailed and include keywords so that your target audience can find you easily.” You want your brand to be easily accessible to your target audience. Typically, people tend to respond to creative and fun videos, interesting photos, giveaways, and other consumable content. Rather than continuously posting plain text, spicing up your business’s profile with a bit of entertainment and creativity will add a healthy dose of personality to your brand.
Track Your Metrics
To ensure that you are achieving the goals you set for your campaign, track your social media metrics at the end of each month. According to Indeed, these metrics will allow you to “access analytics for your account, audience, and posts on each social media platform you use.” The goals you create for your social media campaigns tell you what matters most to you for your business to grow.
Testing Social Media Strategy with PxidaCX
Effectively planning out your campaigns will allow you to figure out how you want to put your brand out there for your target audience to notice. Luckily, PxidaCX is a great tool to start with. With our various survey templates, including our proprietary What Matters Most structure, your target audience can help you shape your brand to be the best of the best and nothing less. Sign up for a free trial today!