Three Handy Ways to Identify Your Survey Target Audience

Defining a Target Survey Audience

When it comes to running your business, you need to think about to whom you want to sell your products and services. In other words, you need to think about your business’s audience. According to LinkedIn, “a target audience is a group of people (or companies) that have common characteristics and immediately convert them into potential customers of a brand, company or product.” The biggest mistake you can make on this matter is trusting yourself. Rather than trusting your gut instincts, you need to trust the data that comes your way about your target audience. This blog will delve into how to identify this audience and get their specific feedback to implement in your business strategy.

Importance of Defining Your Target Audience

Learning to identify and define your target audience will help you with the priorities for your business and its products. You want your brand to maintain and build its audience for as long as possible. If you’re clear on the audience you wish to focus on, you will end up having a clearer vision for your business. Defining your target audience allows you to build better and stronger connections with them. Your customers and employees are the lifeblood for your business to succeed. Connecting with them is important. When it comes to discovering your target audience, you need to think about the following questions – what are the values your brand upholds? Do your company’s values and vision meet their expectations and desire? Does your company culture allow them to comfortably settle into your organization? Incorporating these questions into your train of thought will allow you to build a strong and stable foundation for your connection with them.

Finding Your Target Survey Audience

Now that you know the importance of having an audience in the first place, let’s figure out how to find them.

Know Your Target Audience

Knowing your target audience includes determining the size of your survey population. Your target audience is the driving force for your business. This is when you can trust the initial data from an analytical resource, such as an HRIS or CDP platform. For understanding employee and customer goals and behaviors, nothing beats going to the data source for their demographic and interest information. When it comes to employees, gathering feedback based on team, location, or tenure can help your business make targeted changes to improve the employee experience. For customers, understanding their location, buying interests and actions, and demographic data can help shape the surveys you deploy. These nitty-gritty details can help you figure out what your target audience has in common with each other.

Check Out the Competition

It’s safe to assume that competitors are always one step ahead of you. Competitors do not wait for you to climb up the success ladder in the industry. According to LinkedIn, “identifying the specific needs and characteristics of your community will allow you to focus on what matters most to them, to easily attract them, relate to them, and achieve a more lasting business relationship.” As a business owner, one of your primary responsibilities is to stay ahead of your competitors as much as you can. You can accomplish this by investigating their tactics for messaging and positioning, for employees and customers, and making sure that your strategy is a better fit for your hiring and business needs. By either doing messaging in a more targeted way or by finding niche audiences that your competition isn’t reaching, your business can build a stronger strategy and beat them at their own game.

Social Media is Your Friend

Learning about what your target audience is saying about the industry you work in can be constructive and worth your while. In other words, practicing social listening. According to Hootsuite, “social listening is tracking social media platforms for mentions and conversations related to your brand, then analyzing them for insights to discover opportunities to act.” This is a great way to understand how your target audience feels about you and your products, as well as how they feel about your competitors and their products. This exercise also helps you indirectly discover what your target audience expects from you and your brand.

Surveying Your Target Audience with PxidaX

Before even creating a survey, you need to figure out who you want your target survey audience to be. Add contact information for your survey respondents directly in the PxidaX platform and we’ll send them the surveys directly, or create a shareable link that you can embed and post in relevant spots to gather feedback from your employees and customers. The possibilities are endless with our survey-building capabilities. Sign up for a free trial today!