Candidates want to stand out from the crowd as much as possible when they look for a job. When it comes to marketing jobs, the challenge is even bigger. The marketing field has a wide variety of sub-fields, such as market research, content marketing, search engine marketing, digital marketing, direct marketing, database marketing, social media marketing, and event marketing. Along with marketing comes design. Candidates are expected to navigate the basics of the marketing field on their own. The hiring organization would want them to have a basic understanding of the field they would like to pursue.
Components of a Marketing Resume
When it comes to a marketing job, you need to figure out what works for you. This means doing the right internships and online courses. To expand your resume to ensure it fits the marketing job profile, you need to partake in courses and internships that are related to your field of choice. For example, if you want to pursue a career in public relations, you will need to take courses and internships in social media and reputation management. According to LinkedIn, the field of marketing changes every day within a blink of an eye. Even if you have zero professional experience in marketing, you need to prove to the hiring organization that you have been investing in online courses to have some basic expertise in the field.
What Skills Do Recruiters Look for In Marketing Candidates?
Creativity
Marketing means creativity. According to Harvard Business Review, anything you do needs to be “customer-centric”. A marketer must think outside the box when it comes to their products. The most obvious example from today’s times would be the smartphone. Popular companies like Apple and OnePlus have come up with a variety of ways to make their products bigger and better. This could include features like longer battery life, bigger screens, turbocharging, different colors…etc. These features are what appeal to a customer when they go online to purchase the product. Candidates can showcase their creativity through their visual resumes. Companies will appreciate creative candidates because it will allow them to find a fresh perspective to capture the attention of the target audience for their products.
UX Design
As the name suggests, UX stands for User Experience. UX designers create products that allow users to have a meaningful, relevant, and flexible experience. According to Medium, “this involves the whole design process of collecting and uniting the product, including aspects like branding, design, usability, accessibility and functionality”. A successful UX design keeps customers loyal to the brand and its products by providing positive experiences. When it comes to hiring a UX designer, the candidate should have a clear and concise way of describing their work as well as the company’s work. The more details in the answers, the higher the chances of them getting hired.
Data Analytics
Data Analytics helps organizations make calculated business decisions about their products and services. In the context of marketing, data analytics helps organizations decide the success rate of their products and services. This is achieved by measuring performance which pretty much product reviews on various channels including social media. Candidates that have the desire to showcase their skills in this field should highlight their capabilities of tracking data on various channels, accessing real-time information, using such information to analyze the effectiveness of the product, and infer accurate predictions success rates.
Search Engine Optimization
Search Engine Optimization or SEO has become a compulsory requirement in the pursuit of knowledge of the marketing field. SEO is a process that contains the goal of improving the ranking of a website in search engine listings. The main purpose is to obtain higher rankings on search engines which in turn results in a larger target audience for your website. In the context of hiring a marketing professional, such candidates will help you improve your brand’s website. They will help you find the relevant keywords to increase your website’s ranking so that it can stand out from the competition.
Social Media
Social media allows your organization to connect with present and future clients. According to Hootsuite, you want your social media posts to be informative and eye-catching. Social media marketing candidates will create an online presence for your brand. This will allow your organization to develop a reputation with its clients. At the same time, a social media marketing candidate will also manage your organization’s reputation on social media. This means preventing negativity. A bad experience is a life-long memory for an employee, past or present. It never goes away. Bad experiences lead to a negative reputation online and offline. You want your brand to steer clear as much as possible so that it can maintain a good image.
Automation
According to Hubspot, “marketing automation is all about using software to automate marketing activities”. This can come in handy for email marketing, social media posts, and ad campaigns. Automation allows marketing professionals to deliver timely messages to the organization’s clients across a variety of platforms including social media, text messaging, and emails. This is when a potential candidate comes in. According to Salesforce, “your business can better bring together marketing, sales, and customer service to create one seamless customer experience across your brand”. Marketing professionals can attract potential new clients to the organization through the automated process.
Communication
Communication is the center of the marketing industry. For a brand to be successfully launched, communication needs to be concise and clear. When organizations launch their products onto the market, it is vital for them to stand out from their competitors. This can only happen through clear and concise communications. Marketing professionals can promote their products on various channels including social media. Communication also means the willingness to listen to client feedback. This can help an organization improve their products and services over time and allow them to stand out from their competitors.
Monitoring Hiring in Marketing with PxidaEX
From onboarding to exit surveys, PxidaEX has you covered, to gather all possible data from your employees, both current and potential. By using our intuitive survey templates, you can get to the heart of why applicants are applying to your job openings and what keeps your employees happy and working for your organization. Get started with a free trial of PxidaEX today!